Marketing is all about getting customers for your business.
If you don’t know how to get customers, you don’t have stability in your business. No stability means no financial security. It’s that simple.
Most of the businesses fail because they fail to have enough customers.
Is Marketing a cost center or is it the money making machine?
Marketing is the single largest-leverage area of your business where you can increase your results by 2x-20x in many cases, without spending any more money or time. The trick being, spend your marketing budget on your potential customers, the segment which is known to be most likely to convert. That way you end up making a lot more money from your converted customers than what you spent in marketing. You don’t want to end up paying from your pocket. You don’t do marketing to know “Who is your customer?” or “What is the your business model?”. You don’t do marketing to figure out things. You do marketing to score a good percentage of real customers who will end up paying for your bills from a set of potential customers. So, it’s very important that you have a your business model and everything already in place. You do marketing to make more money not to sink your money in exchange for nothing.